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July 31, 2010

The play's the thing

A bit of a deviation from my usual topics here...

All those theatre-goers and concert-goers among you have probably realised that theatre programmes are terribly expensive. You've saved up for your night out, budgeted for the taxi and the restaurant, but although you would like the programme as a memento of the evening, think it is probably not worth the cost. That is why only one in six people actually buy the things.

Well, be encouraged: a 21st-century answer may be with us if my brother has anything to do with it! He has started a business called DD70 which plans to put a free programme in every theatre-goer's hands. And is also looking at offering podcasts to go with them.

He has worked in the business and knows what he's about. So if there are any repertory theatres out there who want to be ahead of the game, go and visit his website at: www.dd70media.com

Posted by Keith at July 31, 2010 07:11 PM