Over the past two or three years, I have been privileged to witness the genesis of SAHEL Design, a brand new West African craft label developed by my wife Charlie. Being married to an ex-London fashion editor has been a steep learning curve. Not so very long ago I thought that a red tote was an angry bookmaker.
Family loyalty aside, I have been hugely impressed by the way that Charlie’s SAHEL Collection has come together and by the clear yet visionary thinking which underpins it.
The SAHEL products themselves are genuinely beautiful and I believe they are going to be a big success.